Blister packaging is an economical choice for retailers and offers benefits to consumers as well. The transparency of the plastic allows for visual examination of the product, and the colorful backing card highlights the product's features. The use of heat seal coating ensures that the package is securely affixed to the card but can still be easily opened. Blister packaging is also cost-effective, as both the paperboard and plastic materials are inexpensive, and the packing and sealing processes can be automated.

Blister packs also offer advertising space on the backing card, allowing for branding and marketing materials to be displayed. This helps products stand out and increases brand awareness. The clear display of the product in blister packaging is important to consumers and makes their purchase decision easier by allowing them to see the actual product in a well-protected package.

Additionally, blister packaging provides a level of theft deterrence. The product is sealed or trapped between the blister and the card, making it difficult for thieves to access or steal the product. The packaging is designed to be tamper-evident, further discouraging theft.

Overall, blister packaging provides cost-effectiveness, advertising opportunities, clear product display, and theft deterrence, making it advantageous for both retailers and consumers.